Izzy had always wanted to do something creative but got sidelined by academic success. After reading English at Cambridge and a Law degree in London, she travelled to India and ended up learning how to embroider. That was where it all started. On her return to England, she took the decision to forgo her career in Law and applied to the Royal School of Needlework instead. She never looked back.

In 1997, she set up Isobel Hunt Embroidery Kits and had huge success selling her kits in Liberty’s, Harrods, John Lewis and elsewhere in the UK, as well as overseas.

After a long stint in City Headhunting, Emmie decided to change tack.  As she had always been obsessed with colour and design she ended up completing courses at Chelsea Art College and the Inchbald School of Design. She then spent the next few years as an Interior Designer. However, the opportunity to collaborate with a very old friend and merge their skills to create a modern and original needlepoint business was just too enticing.

So, in 2016, the idea behind Hunt & Hope began.